Dan Pelson is an American media executive and a co-founder of several companies. He is currently the Chief Operating Officer of Area15, an immersive entertainment and events complex in Las Vegas. In 2006, Dan was named the Senior Vice President, Global Consumer Marketing of Warner Music Group, and also served as the chief architect and executor of Warner’s strategic consumer initiatives. At Sony Music, he oversaw the Direct to Consumer global operations and was the CEO of MyPlay, Sony’s music video platform from 2008-2013.