Impact Report: Why We Teach Video Game Design 2025

WHY GAME DESIGN?
At Urban Arts, students don’t just play games—they create them. As the nation’s premier nonprofit teaching video game design, we prepare young people for college and career by blending coding, 3D modeling, animation, and storytelling with the essential workforce skills of collaboration, leadership, and design-thinking. Students learn to build original games from the ground up, pitch their ideas, and develop portfolios that colleges and employers notice.
Game design fuels creativity while building critical problem-solving and technical expertise for a $300B industry and beyond. The results speak for themselves: Urban Arts students have earned over $46M in scholarships and launched careers at Lucasfilm, Unity, Amazon, Salesforce, and more. With Urban Arts, creativity isn’t just encouraged—it’s the pathway to the future.